Your contextbudgettimelineteamworkflowgoals
changes the right answer.
Solutions that fit real constraints — team size, budget, legacy systems, niche workflows.
Get In TouchServices
Solve the right problems to get your desired outcomes.
Product Management
"People don't want to buy a quarter-inch drill bit — they want a quarter-inch hole."
- Product Strategy & Vision
- Product-market fit, user personas, competitive analysis, long-term vision.
- 0-1 Product Management
- Validating, designing, planning, building, testing, and launching new products.
- Agile Team Leadership
- Ceremonies and facilitation for cross-functional teams of all sizes.
- Metrics & A/B Testing
- Data pipelines, dashboards, and experiments to measure success.
- Go-to-Market Strategy
- How, where, and when to launch.
- User Research & Testing
- Interviews, surveys, usability testing, sentiment analysis.
- Roadmap Planning
- Prioritization frameworks, stakeholder alignment, delivery tracking.
- Product Coaching
- Working with new PMs and stakeholders to better represent product needs.
Service Design
Making sure you're not the thing in your way
- Process Architecture
- Workflows that scale with organizational complexity while staying simple.
- Agile Transformation
- Frameworks for distributed teams — ceremonies, cadences, communication patterns.
- Operational Documentation
- Runbooks, SOPs, and knowledge bases people actually reference.
- Issue & Request Systems
- Intake, triage, and resolution workflows that reduce bottlenecks.
- Executive Reporting
- Dashboards and reporting that surface what leadership needs.
- Change Management
- Rolling out new processes with adoption strategies that stick.
- Cross-Functional Enablement
- Training materials and onboarding guides that empower teams to self-serve.
Bespoke Tooling
"Elegant and tailored software solutions; fast"
- AI-Native Applications
- Tools built around AI agents from day one. RAG pipelines, MCP integrations, reliability patterns.
- Internal Tools & Dashboards
- Admin panels, analytics suites, operational interfaces tailored to your workflow.
- Workflow Automation
- Scripts, integrations, and pipelines that eliminate repetitive manual work.
- Agent Workflow Automation
- AI agents that interact with your tools directly — no click-through UIs, no copy-paste.
- API Development
- RESTful services, integrations, and middleware connecting your systems.
- Prototypes & MVPs
- Functional proof-of-concepts to validate ideas before major investment.
Stack: Python, FastAPI, Vue 3, SQL, Claude API
Clients
About
Watson Mulkey founded FOIL Engineering after 10+ years in software and Product Management, working with companies like Bookshop.org, Sony, Whirlpool, IBM and Discovery Education.
Sometimes the fix is a custom tool. Sometimes it's teaching a team how to think about problems differently — setting up an SDLC, restructuring how work flows through an organization, or figuring out where the process breaks for the people involved. When software is the answer, FOIL builds it with AI-native development workflows — but a decade of product experience is what ensures it's the right thing, not just a fast thing.
Contact
Have a problem that off-the-shelf can't solve? Let's talk about what fits.
How It Works
- 1 Discovery
A 30-minute conversation about your constraints, goals, and what's been tried.
- 2 Proposal
A scoped plan with clear deliverables, timeline, and cost. No surprises.
- 3 Build
Iterative delivery with weekly check-ins. You see progress, not just a final reveal.
Currently taking on product consulting, process design, and bespoke tooling projects.