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FOIL Industries

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FOIL INDUSTRIES

Solving problems,
not just
building solutions

Product solutions. // Service design and process management. // Bespoke tooling.

10 years of software experience invested in your success

Explore Solutions
WHAT WE DO

Solutions

Three pillars of expertise: strategic product thinking, thoughtful service design, and custom-built tools that solve real problems.

Product Management

Strategy meets execution

01

Eight years transforming user insights into measurable outcomes: 32% YoY engagement growth at Discovery Education, 50% faster completion times at Simplifya. Expertise spans cross-functional leadership, data-driven experimentation, and multi-vertical roadmapping. The focus remains constant—delivering products that create tangible value for users and businesses through rigorous prioritization, strategic vision, and relentless attention to what actually moves metrics.

Service Design

Process, perfected

02

Operational architecture that scales. Designed agile frameworks for globally distributed teams at Bookshop.org, built issue tracking systems reducing resolution time 40% at The Iron Yard. Specialization includes executive reporting pipelines, cross-functional enablement content, and enterprise-wide process documentation. The approach: transform chaotic workflows into elegant, repeatable systems that grow with organizational complexity while maintaining clarity and efficiency.

Bespoke Tooling

Built for your specific needs

03

Production-grade solutions for problems off-the-shelf software can't solve. Recent work includes AI-powered applications leveraging Claude API with RAG architecture and anti-hallucination patterns, plus comprehensive analytics suites delivering actionable insights at Registria. Technical foundation: Python, Vue 3, FastAPI, SQL, modern development practices. The deliverable: full-stack tools that are both architecturally sound and genuinely useful—built precisely for your unique challenge.

WHO WE ARE

About

FOIL Industries represents the intersection of product management expertise and hands-on building. As a PM who codes, I create tools that solve real problems with elegant simplicity.

The name comes from literary theory—a foil character makes the protagonist look better by contrast. Similarly, these products are designed to amplify your strengths, not overshadow them.

Every tool follows the same philosophy: complex problems deserve simple solutions. Professional-grade functionality wrapped in consumer-grade ease of use.

Product Management

  • Product Strategy
  • User Research
  • Roadmap Planning
  • Data Analysis

Development

  • Python / FastAPI
  • JavaScript / Vue.js
  • Astro / Web Dev
  • Database Design

Design

  • UI/UX Design
  • Design Systems
  • Accessibility
  • Brand Strategy
GET IN TOUCH

Contact

Interested in collaboration or have questions about the tools? Let's connect.

watson@foilindustries.com

Currently accepting freelance projects and product management opportunities.